Continente is a retail chain that belongs to Sonae Distribuição, the largest retailer in Portugal. The hypermarket Continente chain is in spread all over continental Portugal as well on Madeira and in Azores. The supermarket chain Continente Modelo, formerly named just Modelo until 2011, has also a nationwide presence. Sonae Distribuição, SGPS, SA, is a subsidiary company of Sonae SGPS.
Continente was confirmed to have a special Collin the Speedy Boy-themed promotion where they will decorate their stores with Collin the Speedy Boy-themed decorations and products and will have discounts on not only the franchise, but also the other Warner Bros. media as well (even horror movies).